Mattel | Barbie Mobile Web

Contract / Client

• contract work for HipCricket (agency) / Mattel (client)

Project Goals:

• mobile re-launch of website
• set up templates for dynamic content
• improve UI for the mobile experience


• graphic design
• wireframes & flow
• producing comps and specs for engineering team

I worked as contract designer on a small creative team that included a ux lead and creative director. Mattel needed a mobile friendly version of their Barbie website - which included new areas for dynamic content (movies & games) and an updated UI for the entire experience.

We worked with the client to design a mobile friendly version of the site while updating the UI, the site structure, and providing designs for new pages hosting videos and games.